Facial Recognition Technology

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As with all new technology, the uses of facial recognition are increasing in both predictable and surprising ways.

Face recognition is a biometric technology that is capable of verifying or identifying a person. The process works using a computer application that captures a digital image or video frame of an individual’s face and compares it to images in a database of stored records.

Facial recognition technology has received significant attention in today’s world. There are many tech companies who offer face recognition services by using artificial intelligence.

Now that we are somewhat clear about facial recognition, Let’s see its benefits

Facial recognition benefits

Aside from unlocking a smartphone, facial recognition brings other benefits to the companies.

  • Enhance security

With increasing security challenges, Facial Recognition is the preferred choice in many sectors. It helps to track down any burglars, thieves, or other trespassers.

On the governmental level, facial recognition can help in law enforcement, military, and intelligence operations. Additionally, Facial recognition has the potential to benefit governments in other functions, such as the provision of humanitarian services. Many companies allow customers to access their accounts using face identification.

  • Know your customer

Facial recognition can also help in the marketing, banking, retail, and health care sector. Some retailers have begun to use facial recognition to identify their customers’ preferences based on what items they pick up and what path they take in the store. Companies analyse customer behaviour, including emotional reactions as shoppers, walk past shelves or products.

  • Faster processing

The process of face recognition takes a second or less and this is incredibly beneficial for the companies.

In the time of constant cyber-attacks and advanced hacking tools, companies need a technology that would be both fast and secure. Keeping this in mind facial recognition is almost instant and fast, it grants a quick and efficient verification and identification of a person. In addition, it’s hard to fool facial recognition technology so this is another bonus.

  • Automation of identification

Before security guards had to perform manual identification of a person that took too much time and there was not high accuracy. But today, facial recognition is completely independent in the identification and verification process and not only takes seconds but is also incredibly accurate.

The 3D facial recognition technology and the use of infrared cameras significantly made it really hard to fool and provided a high level of accuracy.

5 Popular Uses of Face Recognition

  • Facial recognition for access control

Facial Recognition helps to control access to personal devices, offices, residences, vehicles, and other premises alike. With Face Recognition-controlled access in place, you can be sure that access to your personal device can be gained only by yourself, or someone you authorize accordingly.

There are some of the more sophisticated Face Recognition algorithms which are able to identify even someone who has undergone plastic surgery to change their appearance.

  • Attendance Tracking and Control

Facial Recognition can efficiently track attendance at individual teaching or some other events that involve hundreds of attendees. It seems highly possible that facial recognition could replace fingerprints across a variety of use cases. It can replace Touch ID in the offices to trace employee’s attendance.

  • Marketing

Artificial Intelligence has disrupted marketing as a business domain the most. It is no longer only about tracking user behaviour and displaying relevant ads to them, or text-mining the Web for insights into the target audience’s preferences. Facial Recognition technology has taken the process to an entirely new level. It makes it easier not only to sell but also to buy in those instances when the buyer is poised for choice or is just not aware of all the features of several similar products.

  • Banking

As the cyber-attack is increasing, banks have allowed their customers to access their accounts using face identification. This technology helps safeguard vaults and deposit boxes against loot and streamline KYC processes and increase compliance.

  • Public Security

The facial recognition technology is no doubt making a great impact on national security systems, promising a safe and crime-free place to live. Many countries use biometric exits and AI cameras to track people crossing their international boundaries without proper documents. Airport also makes use of facial recognition technology to strengthen its security.

Conclusion

Facial recognition is a powerful technology but it needs to be used wisely. It has an immense advantage to the companies and end-users, which helps them enhance their security and track down the trespassers.

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